Tadano has established a joint venture in India with local crane manufacturer Escorts Limited. The two companies plan to co-operate in the promotion and production of Tadano cranes in India.
As part of its quest for global market leadership in the lifting equipment industry, Tadano established Tadano India Pvt Ltd in 2012 to sell Tadano products and provide services for them in the Indian market.
Tadano India Pvt Ltd sells and services Tadano mobile cranes in the region. Escorts is a prominent Indian manufacturer of agricultural and construction equipment, with sales in 2017 of nearly 51bn Indian Rupees (US$690m).
Through the JV, Tadano aims not only to increase the sales of Tadano products but also to enhance its competitiveness by designing and manufacturing products in India. Tadano Escorts JV began operations in December 2018 in Faridabad, in the state of Haryana, India. It is 51% owned by Tadano and 49% by Escorts.
The sales target of the JV is 1,215 million Indian Rupees (approximately US$16.5m) in 2023. Tadano forms Indian JV with Escorts Escorts Chairman Nikhil Nanda and Tadano President Koichi Tadano.